About Desmond

My Story

An outstanding performer, a Subject Matter Expert, and a great team player, Desmond has excelled in the automotive business for over 40 years. He has been blessed to have worked for some major names in the automotive industry, mostly ‘luxury, premium’ car manufacturers like Jaguar Land Rover, Chrysler, Jeep & Dodge.

During this 40-year period, Desmond has had valuable retail experience for over fifteen plus years with Japanese, German, and US brands. Working and interacting with UK, US, and Middle East & North Africa markets, in various capacities for both manufacturers and retail dealership, has given Desmond rich experience in all areas of operation at a dealership. Desmond’s experience, including but not limited to, fixed and variable operations, makes him an expert in Sales, After sales, and Network/Business Development Operations.

Highlights of Desmond’s career reveal how instrumental he was in developing, piloting, and rolling-out numerous MENA wide initiatives in various roles with various premium automotive manufacturers, such as Jaguar Land Rover. These initiatives helped not only develop the importers and contributed to turn around the JLR business in MENA region, but also making the region the best and making it a global benchmark to follow. Desmond has many successes to his credit, most recent being, leading the JLR Academy in MENA as the number one JLR Academy worldwide for three consecutive years. Overall, his competitive edge has been having gained the utmost trust of all importers, dealers, and colleagues alike.

His expertise is in looking at any business, seeing where it is losing revenue, uncovering potential profit centres, identifying systems that need to be added or fixed, and helping turn businesses into a profit-making machine, with a mission to help business managers to avoid situations of them being shackled to the operation of their business day and night and focusing on setting up processes that lead to delivering purposeful real-time data.

Desmond has an unparalleled passion, an unwavering will, and a unique way to turn any potentials and opportunities into an outstanding business while focusing on the human aspect first and foremost.

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